Full-Stack
Digital Marketer &
Graphic Designer
I am an experienced marketing professional looking to employ and refine my expertise in marketing and design while working with digital-conscious organizations to further their goals.
Highlights
- 10+ years of marketing experience, 2 years managing a team
- Skillful writer experienced in blogs, press releases, long-form
- Well-versed in Adobe Photoshop, Illustrator, and InDesign
- Practiced in multiple marketing facets from digital to events
- Dedicated to research-backed strategies and analytics-based optimization
Technical Marketing Specialist, 2021 to 2024
- Led rebranding and development of brand guidelines
- Spearheaded website redesign and content revamp
- Planned/managed social media and website content strategy
- Prepared regular reports on inquiries, marketing, analytics
- Audited email newsletter, decreased bounce rate ~10%
- Composed technical content, including white papers
Digital Marketing Coordinator, 2017 to 2021
ErgoGenesis Workplace Solutions, LLC
My responsibilities include managing social media profiles and digital content while overseeing our digital advertising campaigns. In addition, I have established Brand Guidelines for the organization based on provided brand elements, recreated the website on a new platform with a more user-friendly navigation, and assisted with layout and design of print marketing materials.
Freelance Designer, 2015 to Present
Karis Hope
I provide design and consultation services for businesses to help them realize their full potential. These design services include everything from branding and logo design to website imagery and presentation deck design.
Content Writer, 2011 to 2013
SpaceBound, Inc.
In this role, I managed a variety of content tasks, including technical and creative writing. I was responsible for composing all of SpaceBound’s content, including detailed product descriptions and more creative posts for the company blog.
Marketing Manager, 2013 to 2015
SpaceBound, Inc.
I was responsible for overseeing content for SpaceBound’s online retail websites including product descriptions, company blog posts, and social media accounts. In addition, I created a promotion planning calendar, trained other marketing department employees, and created a training program for the marketing summer internship. I also planned, organized, and oversaw the execution of several social media campaigns, the last of which resulted in an increase from 8,156 Facebook fans to 8,899 and from 384 Twitter followers to 684.
EDUCATION
Bachelor of Arts, Technical & Professional Communication
Cedarville University, 2006 to 2008
Activities and Societies: OneVoice Gospel Choir, University Handbell Ensemble, Australia Music and Drama Missions Trip
WANT TO TALK?
Click the button below to send me a message. I look forward to hearing from you.